About this eBook
Any marketing professional will tell you that content is nothing without engagement. Research has shown highly-engaged companies are twice as productive as their peers, while enjoying less than half the voluntary employee turnover.
User-Generated Video (UGV) helps you showcase your employees and your culture in a compelling and authentic way. In the wake of the COVID-19 pandemic, and the impact it has had on business continuity and togetherness, more and more companies are using their people to tell their stories. This has led to a new wave of video content that promotes internal collaboration and pride - and makes customers feel more connected than ever before.
What’s included
This guide will look at three main benefits of developing a UGV strategy for your business:
- Significant savings on costs, time and logistics
- Increased employee engagement
- Better client loyalty and trust
