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Increasingly, communicators are turning to collaborative video as a route to better engagement for both their customers and their employees. Not only is UGV many times more likely to engage an audience, it is a way of bringing your company to life through your people.
Any marketing professional will tell you that content is nothing without engagement. Research has shown highly-engaged companies are twice as productive as their peers, while enjoying less than half the voluntary employee turnover.
User-Generated Video (UGV) helps you showcase your employees and your culture in a compelling and authentic way. In the wake of the COVID-19 pandemic, and the impact it has had on business continuity and togetherness, more and more companies are using their people to tell their stories. This has led to a new wave of video content that promotes internal collaboration and pride - and makes customers feel more connected than ever before.
This guide will look at three main benefits of developing a UGV strategy for your business:
