Aggreko using Seenit | All things IC

“Recording with Seenit was so successful at authentically transforming our culture, we started to use the platform for a host of other projects.”Erika Lee from Aggreko

I mean, could we get a better quote?

For over a year now, Aggreko has been using Seenit to collect and direct employee-generated video. One of their biggest achievements to date is how they effectively communicated the global refresh of their purpose, values and behaviours to #alwaysorange.

Aggreko wanted to strengthen the message around this culture but at the same time avoid the usual top-down corporate video approach. What better way to introduce the new values than by empowering their employees to express them themselves as part of the campaign?

Using Seenit, Aggreko recruited a group of ambassadors known as the ‘Orange Champions’ who recorded and uploaded the content from their individual locations. The resulting video humanised the company and created an authentic piece that helped transform the internal culture.

Read “How to use video to communicate culture” on the All things IC blog.

Do you want to celebrate business transformations by engaging your most passionate employees? If your answer is yes to either of those questions, you need yourself a Seenit demo. Get in touch!

Designing Seenit Capture 2.0 | iOS vs Android

By Ed Stennett

The modern day equivalent of the age old Mac vs PC argument, Android vs iOS divides opinion of some ~2.2 billion smart phone users across the globe. Instead of comparing the pros and cons, I want to instead explore the contrasting design patterns and how they were applied to the brand new Seenit Capture App.

As a product team, it’s all too easy to think of an App as single product. It makes sense to do so, right? Over the past few years at Seenit, a team of product, design, mobile, and engineering people have worked indefatigably to produce a best in class product, available for both Android and iOS. What we wanted to do with Seenit Capture 2.0 was create a clear split between iOS and Android, and thus, treat our App as two very distinct products.

Material vs HIG

Google’s Android uses Material Design, Apple’s iOS uses Human Interface Guidelines (HIG). The two tech giants have very contrasting schools of thought when it comes to the designs and interactions across their devices and applications.

Material Design, interestingly codenamed ‘ Quantum Paper’, is a design language that has a focus on physical material. In Google’s words:

A material metaphor is the unifying theory of a rationalised space and a system of motion. The material is grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.

material design example

An example of Google’s material design

In contrast, Apple’s Human Interface Guidelines, since iOS 7, has shifted to a ‘flatter’ design style, opting to ditch the skeuomorphic approach we saw in iOS 6 and below. The HIG focuses more on clarity and depth, which is why you see more vibrant colours.

Apple embrace a sense of ‘infinite depth’ throughout HIG and will often use components with background blur in order to create the feeling that the items are floating.

timer screen ios

An example of infinite depth through the timer pickers

For me, the most important thing to understand is not simply ‘which is better’, but instead to appreciate that your users will, without doubt, use both mobile operating systems, and so as a product team you should always focus on the users and how you can apply Apple’s and Google’s design languages to your two products rather than pick one OS over the other. With that said, let’s take a look at some practical examples.


Getting colour correct in user interface design in imperative. A decision was made to use a single, primary, colour to act as the base throughout UI designs. This was because colour can be very subjective, and by using a single colour it can take a lot of the guess work out or what is active and what is not.

In HIG, Apple recommends using colour in a very specific way:

  • In general, choose a limited colour palette that coordinates with your app logo. Subtle use of colour is a great way to communicate your brand.
  • Consider choosing a key colour to indicate interactivity throughout your app.
  • Avoid using the same colour for interactive and non-interactive elements. If interactive and non-interactive elements have the same colour, it’s hard for people to know where to tap.

As a result, we elected to use our primary brand colour throughout Seenit Capture to indicate anything that was interactive. This takes the guess work away for our users, as well as communicating our brand across the App.

ios colour

Our primary colour for iOS.

With Material design, colour is treated differently. In Google’s words:

  • Create colour schemes that include darker and lighter variations of your primary and secondary colours.

With that in mind, we took our Primary colour (500) and created lighter and darker variations through the HSB colour space, keeping the hue value consistent throughout. To create a lighter colour variation, lower the saturation and increase the brightness. The inverse gives a darker variation.

ios colour

Our primary palette for Android.

This produced an extensive palette for Android that could be applied to the common material components used throughout the Seenit App. We tended to only use ‘300’, ‘500’, and ‘700’, though it’s nice to have more shades to fall back on as we continue to iterate and improve the App with every new feature we ship.

The back button

One major difference between iOS and Android is the inclusion of a back button in the latter. The system Back button will be always available on every Android device, either as a physical button or on the screen in the system navigation bar. By default, the back button will close the current screen and take the user to the previous screen. This offers, in my opinion, slightly more freedom when it comes to laying out your App as a user can jump around and easily go back a step.

Android back button

The Android navigation bar.

In iOS, users swipe from left to right* to go back a step or tap the onscreen back button. This means that for iOS, a prominent back button must always be present.

*Note that in Android, the swipe from left to right gesture would switch tabs.

iOS back button

An back button in iOS.

The tab bar vs the bottom bar

Most Apps will have different areas most commonly organised between tabs. The ways these tabs are implemented is different across iOS and Android.

In iOS, HIG recommends using a tab bar, located at the bottom of the screen, to give users easy access to the top level areas of the App. In general, a tab bar is used to organise information at the app level as a form of navigation.

ios tab bar

The tab bar for Seenit Capture on iOS.

In Android, Google recommends two options for navigation: the top tab bar and the bottom navigation.

The top tab bar tends to be more common on Android as it allows for swiping between tabs and each tab can represent any level of the App’s information hierarchy.

Android top tab bar

The Android top tab bar.

For the Seenit Capture app, we opted to use a bottom navigation bar for number of reasons. The most important reason, for me at least, is that the bottom navigation is located in a more ergonomic location than the top tab bar. When you consider the average size of someones hand in comparison to the size of a phone, it seems to me to make more sense to have a navigation bar on the bottom as that will be easier to reach.

In addition to this, bottom navigation bars should always represent the top level of the app’s information hierarchy. This is the case for the Seenit Capture app.

Android bottom navigation for Seenit Capture

Android bottom navigation for Seenit Capture

FAB vs buttons

Material Design uses something called Floating Action Buttons. This a button with an icon that floats on top of the main content. It represents the primary action in an application. We use this in Android throughout the application to allow users to capture content from anywhere inside the App.

Android FAB

Floating Action Button used throughout Seenit Capture for Android.

It is not best practice to use a FAB in iOS design. Instead, HIG states you should use a button to initiate app-specific actions.

Android FAB

Start filming button for iOS.


A big learning point from this project has been that you can’t afford to pick between iOS or Android. Everyone will have their preferred mobile OS, but it’s down to you as a designer to put the user first and have faith that the rest will follow.

Android FAB

Seenit Capture for iOS and Android

Google Material Design and Apple’s Human Interface Guidelines provide a fantastic starting point for designing user interfaces, but they should always be used as a guide. Don’t let them limit your creativity, but rather aid it.

In short, it’s been amazing to work on the Seenit Capture App across iOS and Android. We’ve made a concerted effort to follow best practice when it comes to designing for both and we can’t wait to see what you make of the new app. It’s a huge step for us in the right direction and we’ve got a lot of incredible feature ideas in the pipeline which we’re super exited to ship over the next year.

The Future Is Female Investors | Hambro Perks

“Investments made by women earn more than investments made by men, so why is it that just 13% of VC decision makers are female?”

Just one of the many valuable points brought up at Hambro PerksThe Future Is Female Investors event which investigated just that.

The first of the two panels looked into the experience of the female investee. Our founder Emily Forbes shared her two cents alongside Pip Jamieson & Devika Wood – both Hambro Perks-backed.

The second discussion considered exactly why there are so few female investors & featured Hambro Perks’ Kate Burns, Anya Navidski & Wenda Harris Millard.

In front of an audience of men and women, both panels shone a light on the challenges faced by female investors. Crucially, they also exposed what can be changed in the here and now – actionable, tangible takeaways for everyone in attendance

It was an awesome opportunity for the conversation to be taken forward and it was grabbed by both hands by everyone in the room. The female investment wave is rolling and we’re proud to be a part of the crew surfing on the crest!

Can’t get enough of the female revolution? Make sure to check our #InternationalWomensDay series here

🎥📱The all new Seenit Capture App✨

We’re so excited to say Seenit Capture app 2.0 is live! 

Over recent months we have been working hard on something very exciting to share with you.

Making final tweaks and perfecting something special has been our goal and we are now so happy to announce the launch of the latest version of the Seenit Capture App!

“Why – the app was fine as it was?” we hear you ask. Well, our deep product insight and extensive client feedback pushed us to create an app in which contributors are truly at the heart of storytelling.

The main changes are:

  • A switch around of the main navigation, in line with Apple and Google best practice
  • An evolution of the Seenit brand colours, we’re now rolling in baby blue
  • An all-round refresh throughout.

To see what we’ve changed, watch this video &  test the app out for yourself.

Do message us for more information or any questions you may have at


Make sure to check out Ed’s blog post on how he applied the update to iOS & Android apps

Video Reel Quick: #InternationalDayOfHappiness

How to identify a topical trend and create captivating content in just a few hours. This is how we leveraged an awesome hashtag to create some quick, powerful, multi-channel formatted content.

Sometimes you just can’t predict a powerful trend. Yesterday morning, like most, I logged in Twitter to check Seenit’s notifications, keep up our presence, and see what’s trending in the world. Glossing over the typical #TuesdayThoughts and something about Trump, I saw the hashtag #InternationalDayOfHappiness. I clicked to investigate and found myself smiling as I scrolled through accounts of joy. This was a trend I loved and thought Seenit should be a part of.

Despite only finding out that #InternationalDayOfHappiness was a “thing” at about 9.30am, to stay relevant I knew we needed to create powerful generated content for later that same day. Not as much of a task as you might think, for us all it takes is a topic of conversation, a community and Seenit.

I called an EMERGENCY CREATIVE MEETING (i.e. I spoke to Robbie- our video editor on my left and Harriet- our Creative Lead on my right) and proposed #InternationalDayOfHappiness to them. Robbie had time to edit and Harriet was down with the idea, so Seenit’s #InternationalDayOfHappiness content was a go!

Firstly we had to choose our community. Considering the very tight turnaround time, we knew we had to look close to home, very close to home… our own office! By choosing the Seenit crew to create with we knew we needed to put them at the centre of the video content and in turn create a narrative that focused on them.

“Let’s make a listicle style video of the ‘Things that make team Seenit happy’ and while we’re at it, lets make Instagram and Instagram Story friendly versions to showcase the versatility of Seenit content and how quickly you can create video using the platform” – Harriet Beaumont, Creative Lead, #InternationalDayOfHappiness, March 2018

SUBLIME idea by our ol’ Creative Lead there – Let’s get cracking!

So, let’s break down how we actually did it…

10.00 – A Seenit project is populated with an #InternationalDayOfHappiness-themed script for video content to be uploaded to.

10.15 –  We invited the community to the project and encouraged them to upload content.

SEENIT TIP: We gave them a tight deadline and lots of encouragement!

10.20Our first piece of footage is uploaded – WOOP!

11.30 –  Our community had uploaded 120 clips of joy to the project.

Next step was to look at all the footage and identify standout clips, common themes and narratives. We already had a strong idea of the type of film we wanted to create (essential before starting any Seenit project) so this was pretty easy.

We identified five strong themes: Animals, kids, partying, travelling, laughing. Editor extraordinaire Robbie then used these to create “5 things that make Seenit happy”. This is a great example of the community (i.e. the Seenit team) dictating the final piece.

Finally, we needed to nail distribution. This meant creating a number of versions for different channels. Twitter, Facebook, Instagram and a vertical edit for Instagram Stories. This is absolutely crucial to the success of the content. Always keep in mind that different distribution channels need different versions of the same video.

Scroll up to see our Twitter version & check our Instagram (@seenit__ ) to see how we adapted content for Stories.


Seenit’s top tips for quick turn around content

  1. Sometimes trends come out of nowhere no matter how much you plan. Embrace them and take action!
  2. Make the most of your community and harness their creativity to make quick, powerful and authentic content.
  3. Giving a deadline is essential for quick turnaround projects- keep it short and snappy!
  4. Always have a clear idea of the content you want to produce before you start.
  5. Let the content do the work! Don’t worry too much about quality.
  6. Think multi-channel! Identify your preferred distribution channels early and create edits accordingly

Perhaps the next time you see an unanticipated trend you won’t stall on creating something quick and awesome! For examples of how Seenit has been used to its full potential, check our Stories page.

🚀 Studio Update 🚀

Dear Studio user,

We’ve been working hard to ensure we’re constantly improving your Seenit experience! Over the upcoming days, you will notice a change in how you create projects in the Seenit Studio.

We thought our Studio Users needed a faster and simpler way of building their projects, so we’ve done the following:

  • Made the interface simpler and cleaner to use
  • Removed the bottom bar so you have more space on your screen
  • Removed the ‘preview’ section which was part of the old branding
  • Given more helpful tips/pointers as part of the creation flow, so everyone can understand what information should be added
  • Made the project intro video smaller and less daunting
  • Made the Studio mobile friendlyhelping you create projects whilst on the move

Key benefit

We’ve found that the more completed your project, the more contributions you will receive from your community. By simplifying the layout your projects should be easier to complete, which will hopefully mean more footage!

What’s next?

This will be launched soon! We’re currently updating our Help Centre articles to reflect the interface changes too.

Do you have a spare 5 minutes to share your feedback? If so, start a live chat with us on the Studio or respond to this email!

Further FAQs can be found here.


Nike X Seenit: From the culture for the culture

6 cities, 28 people, 670 clips, & 1 story; style your Air Force 1

Working with a brand like Nike (thanks to our pals at Collider) is for most companies, the pinnacle of cool – especially for a tech company that’s only 4 years old!

So, When the Seenit team got the opportunity to work with the Nike marketing team on a campaign they wanted to launch around their iconic Air Force 1 trainer, it was a dream come true for a workforce for whom a pair of these classics is as essential as ciabatta is to regular Waitrose shoppers.

The challenge Nike faced on this project was that with a product that has been around for so long, they needed to find a way to give it a new & fresh feel. At first they produced a line of custom AF1 with Vigril Abloh but unless you were prepared to shell out $1000 (resoled) for the pretty radical ‘off-white’ version, then you might be stuck with a classic pair from Office.

This is where Seenit came in. Nike wanted to champion everyday people who bring personality & original style to the kicks. Using our platform, they were able to seamlessly gather super cool, user-generated video content from 28 people from 6 European cities through their phones.

Nike invited talented & stylish young online creative types from

London, Paris and Madrid into the Nike Seenit project via the Seenit Capture App. With some visual direction outlined throu

gh the storyboard in the app, Nike were able to ensure they

 got the footage they were looking to use for the campaign while allowing each creator the freedom to express their individual style , beautiful & authentic phone footage of the shoe in each location was collected.

The 670 clips uploaded in Seenit Capture were reviewed in our online studio & edited by Nike’s team to create an online look-book. The culturally & geographically relevant videos were distributed as part of the campaign across the social media channels of the creators, leveraging their audience to its full potential for increased exposure of the content.

The final videos entirely encompassed the versatile nature of the shoe with Risa & her friends showing how they flaunt their AF1 in London, & Carly doing the same for Barcelona in Spain. The creation, distribution, & content was made by the audience that Nike wants to market and ultimately sell to – a tight targeted loop for hyper engaging content & example of peer-to-peer marketing.

We’re super proud of this project. It’s always encouraging when our tech harnesses industry trends like micro-influencers & generates authentic stories. Shout out to Exposure Digital’s Andy Jephson & Shareen Alder, and Ryan Greenwood for using our tech to make the videos look so good! We can’t wait for the next international lookbook – Air Max 97, anyone?

“Power of community storytelling & how to take your First Steps” — 5 Steps to be exact

Last week, Team Seenit attended the Telegraphs’ D.E.N Live. Emily Forbes was invited to talk on the “The Connected Customer” stage due to Seenit’s successes with My Protein, BT Sport, & Look Fantastic. Considering the accelerating application & popularity of UGC, Emily thought it best to go back to basics for those getting involved with the trend. Here are the 5 key points from her talk on “Power of community storytelling & how to take your First Steps”

  1. Be Honest. 😇

Millennials & those just beginning their careers have had a childhood saturated with technology — tech that is anchored to advertising. The younger generations are innately savvy to inauthentic content & will reject it without a second thought. Video that looks to convince must strongly align to the customer interests and beliefs in order to achieve.

2. Be Inclusive. 👫

Diversification & globalisation of economically powered markets means there are more people to be appeal to. Therefore, using a range of relatable people is super valuable in producing engaging video for these audiences, and is why user-generated & peer-to-peer content is so popular as it includes so many. There is no one size fits all so cover more bases by asking more people what they think. In our experience, crowdsourced ideas & asking your community usually pulls out the best videos and projects ideas.

3. Have a personal connection.🤜🤛

 Leading on from points 1 & 2, having a real interest and passion in what’s being made reflects in the final content and is invaluable for engagement.

A personal connection is also made when suggestions & ideas from those who will consume it are baked in and acknowledged. When the audience witness their ideas in action it is super rewarding and in turn, increases the effective distribution of work as people are inclined to share something they are a part of on their personal channels

This kind of content marketing results in higher engagement and is best exemplified in the powerful community of ‘Micro-influencers’. Best thing is that they are not only found on Instagram, they’re in your workforce, one of your viewers and available in all of your audiences.

4. Be Reactive. 🤳

With the modern ways that information is distributed and consumed, brands have to be reactive in what they make to harness trends, which are more frequent & fleeting than ever. It’s also crucial to avoid sour content (Pepsi’s Ad with Kendall Jenner case in point) where there is higher risk of viewers being critical and sharing those thoughts.

5. Finally, Be Global 🌐

There is no reason you can’t be and it is projected that 38% of the global population will have a smartphone by 2018. That’s a lot of people who can be your content creators and with the internet, geography is no longer a boundary for people to co-create. We see one of the best ways to accomplish this is by having a strong narrative that spans your audience globally but can be executed locally and involves individuals on a personal level. A great example of this was one of our clients, HSBC, who used their worldwide community of graduates to make a ‘Day-in-the-Life” vlog style video to show what their experience is like across the business in each country they work in. It was a great piece to share both internally and externally to show how employees support each other no matter where they are in their career and showcase a more authentic take on what its like to work there as a grad.

Hope these tips inspire you to investigate the power of user-generated content & it unlocks the fact that everyone is interesting & they have a story to tell, they just need to be asked.

A few thoughts from D.E.N Live

Last week, Team Seenit attended the Telegraphs’ D.E.N Live to hear & add to discussions around digital disruptions & transformations that impact a plethora of industries.

CIOs, CTO, & CEO’s (👋) from the Prince’s Trust, Airbnb,, Lloyds Banking Group, & more shared their perspective on recent digital changes.

The team learnt a lot across the two days. Here are some of the most interesting things Seenit’s Kathryn , James, Emily (Chappell) picked up from the conference, & a nod to what I shared in my seminar.

The Seenit X D.E.N Video here provides a taste of the event

Team Seenit’s Key Takings

Kathryn found The Prince’s Trust’s David Ivell super optimistic.

“There’s exciting potential of technology and innovation to transform the engagement, relationship and journey of the young people at the Prince’s Trust, and to share their stories

Kathryn loved his focus on the community and human elements to support each other, and those in need. Additionally, it was amazing to hear how much David realises the significance of technology in actioning modern support networks. Case in point, The Prince’s Trust use a plethora uses several technologies to communicate with, teach, and support youth. Team Seenit had a great chat with David too. It was so glad to connect over our shared values of community & tech for good- something we action through Seenit World.

Seenit’s James Falconer found talks from the travel sector particularly riveting.

James McClure, of Airbnb, had two valuable points:

“The danger is that you say ‘the community’ as if it was one person but you need to be aware that within the community is a large variety of different people. How can you provide different engagement for different people?”

He added, “Travel isn’t far from an everyday process. It’s important to have a reason to be talking to people, you’ve got to make sure that your communication to your community is useful. How can you inspire that feeling of travel in what you communicate?”

It’s true, “community” seems to be all the buzz at the moment & used in a catch-all way; its’ wide & frequent use makes its application questionable – who can justifiably say they have knowledge on dealing with or making communities? Can they tap into community & appeal to individuals difference?

Community & communication was something that I touched upon in my talk too. Learning a lot in my 3 years at Seenit, I’ve noticed strong themes in community generated content & know that most companies can leverage these types of marketing & communications to their benefit.

James Falconer also noted down Andrew Isenman’s, Heathrow head of innovation, emphasis on people.

“It’s not about changing the people within your business or organisation, but about bringing out the skills that those people have, tapping into the skills already possessed by your workforce”

On a similar note, Seenit’s Emily Chappell took this from Don Langford’s (Virgin Atlantic) talk,

“I might be a technology innovation guy but I am going to talk about people first”

A shift to customer centric mentalities applied not only to customers but employees too, had to be Team Seenit’s biggest takeaway. As a company in the video tech space with a large portion of our work in internal comms, this was a great affirmation of what Team Seenit has been recognising. We know that our product and the videos that are produced using it, reach their greatest potential when the clients take time to nurture their people/employees. It’s empowering to both encourage people to film and then see how they inspire others to video too.

It seems changing business culture around digital is about “championing skills and allowing people to be creative” (Andrew Isenman) & we’re happy to be one of the tools helping to facilitate that.

The Connect Customer Seminar

I was invited by D.E.N to add ideas around “The Connected Customer”. Considering the accelerating application & popularity of user generated content I thought best to take this on & talk about “Power of community storytelling & how to take your First Steps”.

I emphasised 5 key points in community storytelling that can inspire, teach, & market. They are: Be Honest, Be Inclusive, Have a Personal Connection & Be Reactive – which are all explained in more detail on our blog.

We had a great time at D.E.N & really want to shout out their team for making the day run smoothly & for championing our tech to make some really great event highlights.

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