Resources > Reports & eBooks > Employer Branding
In this miniguide we look at the three simple steps you can take to turn your employees into your best brand ambassadors through User-Generated Video and bring your Employer Brand truly to life.
Showcasing your company’s culture has always been at the heart of Employer Branding strategy. It is central to creating a positive value proposition for prospective employees and attracting the right candidates.
Now, in this time of unprecedented uncertainty, companies are having to rethink their approach to how they position themselves to future colleagues. The ‘marketing machine’ that has traditionally powered corporate messaging is looking increasingly outdated in a world where we are all looking for reassurance.
Brands are realising that they must find new ways of demonstrating their human side, and bringing their culture to life through their people.
At Seenit, we have long championed the value of User-Generated Video (UGV). It is raw and compelling, and can help companies create honest, authentic, employee-led content. Real stories, from real people.
Three simple steps you can take to turn your employees into your best brand ambassadors through UGV:
