2025 Recruitment Marketing trends and predictions

Passionate. Energetic. Inquisitive. Caffeinated. Those are just a few words that begin to describe Steve.

Steve works across global markets to help companies develop strategies to attract the talent they need to drive growth. Never one to embrace the status quo, Steve is constantly challenging those around him to seek new ways to engage with talent, improve the candidate experience, and implement innovative technology solutions.

Spend just five minutes in his company and you’ll catch a dose of Steve’s infectious enthusiasm for technology and brand storytelling. Splitting his time between London and New York, Steve works closely with customers and Talent Acquisition leaders around the world to foster community and build connections, and to explore, develop and implement strategic initiatives leveraging SaaS talent acquisition technology, social media, and innovative employer brand delivery channels.

Steve doesn’t do things by halves. He has a small collection of more than 5,000 toy airplanes and is a modest fan of Bruce Springsteen, attending 139 Springsteen shows (so far) all across the globe. His dream is to buy The Boss a beer.

Erik Rivas is a seasoned professional with over 13 years of expertise in employer branding and recruitment marketing across multiple industries, including graduate recruitment, technology, talent management, HR, and professional services. For the last couple years, he has led the recruitment marketing team at Police Now. Erik's team is responsible for attracting and onboarding top talent, supporting Police Now in significantly enhancing diversity within its national graduate programmes. This aligns with the organisation's mission to transform communities by recruiting and developing outstanding and diverse officers for the frontline. Erik has been featured on various podcasts, sharing insights on employer branding and diversity.

Charu Malhotra is a self confessed geek in all things culture transformation, employer branding and talent marketing. She is a DEI advocate, especially focusing on creating inclusive experiences for everyone involved in hiring and recruitment. Charu has held global leadership positions in talent acquisition and talent attraction in organisations including Unilever, Mckinsey & Company, BP plc and Primark.

A renowned expert, Charu has judged a number of industry awards across HR and TA, and is a regular voice on major industry events including Rec Fest, World EB day and Unleash. If you’re looking for ingenuous experimentation, punchy opinions on talent and culture and an unwavering commitment to putting inclusion into the centre of every business process , you’ll enjoy listening to Charu. She’s looking for her next adventure / role in talent attraction and transformation too.

Nora is our VP Sales at Seenit and will chair this conversation. Nora works closely with customers to uncover their unique challenges and develop innovative solutions to suit their needs. In this webinar, Nora will discuss her insights gathered from the market on creating compelling content for careers pages, offering actionable advice to hook the interest of top talent and enhance your employer brand to win in this competitive market.