About This Webinar
Search behaviour is fundamentally changing, candidates have different expectations and the landscape is more competitive than ever. In such a volatile time, your career page needs to keep up for you to attract top talent.
Our CEO, Emily spoke to Sarah Robertson, Senior Content Producer at Amazon Ads, and Ruth Faulkner, Employer Brand content expert and founder of Toucan Content. They explored the following new and evolving subjects:
- How Amazon approached launching their two new careers sites
- Gen Z search behaviour - is TikTok the new place for search?
- The ‘new Google’ - Google launching AI Overviews and the impact on website traffic
- Video and voice content in search
- How your careers website can still win with human content
Don’t get left behind!
Watch on demand now.
About Seenit
Seenit is the employee-powered video platform to increase your engagement across Employer Brand and Internal Communications.
Did you know 88% of applicants rate culture as a deciding factor in choosing a job?
People trust people, so put a face to your messages and empower your team to contribute, create & share on-brand employee video.
And that’s where we can help. Seenit gives your team everything they need to create videos with your employees.
Create, share & measure engaging content to enhance your Employer Brand and Communications, no experience needed.
Leading Employer Brand and Communications people at companies like Amazon, H&M and Vodafone use Seenit to empower their teams and get measurable results.
Links to videos and resources mentioned
- https://amazon.jobs/content/en/teams/advertising
- https://advertising.amazon.com/careers/
- https://amazon.jobs/content/en/teams/advertising/software-engineering
- https://amazon.jobs/en/job_categories
- https://careers.adidas-group.com/locations/headquarters/herzogenaurach?locale=en
- https://www.discovertasmania.com.au/off-season/odd-jobs/wombat-walker/
Meet The Speakers
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
Sarah is a content producer for employer brand at Amazon, with a focus on the Amazon Ads organisation. In her two years at the company, she’s helped build an EVP for Amazon Ads, produced multiple films about employee life, developed campaign content, and most recently launched two careers sites.
Sarah began working life in TV production, and during the course of her (20+ year) squiggly career has worked in all manners of communications and content roles. She believes that good storytelling is the key to making any subject come to life and that if you look hard enough, you can find a compelling tale in even the driest of subjects.
Ruth is a content strategist and comms expert with a personal passion around making content more human. A trained journalist, Ruth has had a varied career: from reporting at three Olympic and Paralympic Games to managing international comms for a favela advocacy charity to telling employee stories for Accenture.
With 12 years experience in and around employer brand she pairs her deep subject matter expertise in content with an understanding of how to attract and intrigue candidates. She’s created EVPs and activated employer brands for some of the world’s largest businesses, both agency side at TMP Worldwide and Tonic and client-side at Accenture, seeing both sides of the employer brand coin.
She’s excited to see how EB and recruitment marketing evolves as the way we consume content changes with the rise of AI, Gen Z audiences and changing candidate expectations.
