Resources > Events & Webinars > Employer Branding
On Wednesday November 29th, we welcomed Chris Woods, Regional Recruitment Marketing and I&D Lead at Mars, to the stage alongside our Founder and CEO, Emily Forbes. With over six years of experience in Employer Branding and Recruitment Marketing, Chris is responsible for launching and running a new function that covers 13 countries in Europe, the Middle East and South Africa.
Mars is one of the largest family-owned businesses in the world, and at the heart of that is their commitment and support to over 130,000 employees worldwide. In this webinar, we discussed how you can make the most out of your Employee-Generated Content strategy to create a community of advocates. At Mars, they strongly believe in never using stock imagery and bringing real employee stories to life, a crucial part of their employee advocacy strategy.
In this webinar, we covered three key themes:
Theme 1 - Why Employee-Generated Content needs to be a fundamental part of your Employer Brand strategy
Theme 2 - How Mars put its employees at the forefront of their Recruitment Marketing
Theme 3 - Best practices on how to equip your employees to make the most out of Employee-Generated Content and become natural advocates
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Emily Forbes
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
Chris Woods
Regional Recruitment Marketing and I&D Lead at Mars
Chris currently leads Recruitment Marketing and E,I&D activity for Mars across Europe, India, Middle East, and Africa. He’s responsible for ideating, creating, and executing more traditional marketing tactic to drive growth for Mars across key talent groups, including helping to build a more diverse workforce for the future. With experience across social, digital and out of home marketing, Chris’ passion really lies in storytelling, and amplifying the amazing stories employees have to tell about their work, and their company.
