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While virtual communication is now the norm and video conferencing or online hangouts are the tools of the trade for many companies, people still fundamentally crave that human connection. They want to feel part of a community. To listen, learn and be inspired.
Written by Tiziana Giordano
4 Feb, 2020 – 5 min read
While virtual communication is now the norm and video conferencing or online hangouts are the tools of the trade for many companies, people still fundamentally crave that human connection. They want to feel part of a community. To listen, learn and be inspired.
That’s why events still form such a crucial part of many marketing strategies.
Of course, events can come in all shapes and sizes - from informal client breakfasts right through to vast industry conferences - but they all provide opportunities to meet new people and drive new collaborations.
In this environment, storytelling becomes even more critical to any marketing effort - and it is video that can really bring out the human connection your audience craves.
Video can bring your story to life, it’s a richer format when compared to copy or images. When you see someone in front of you - their facial expressions and emotions - it connects with you at a much more personal level.
The results can be dramatic. Studies have shown people stay five times longer on social media videos than they do on static content, so it really is a no-brainer for your events strategy.
A great example on how to easily capture pre, during and post event content. Lifeplus collects video stories from their 10,000+ associates and employees based all over the world to engage different communities around their flagship event ‘Spirit of Lifeplus’.
London and Partners asked their keynote speakers traveling from Silicon Valley to share their thoughts and opinions about what good growth means to them - to build anticipation and introduce the speakers before the event.
Watch how WPP uses user-generated content to share stories from their attendees at the Cannes Lions International Festival of Creativity 2019.
Another great example of how you can showcase event highlights through real, relatable user-generated content rather than a slick, professionally-shot video.
Interested in how you could use video marketing at your event? Download our free mini guide.
