Why IWD video content matters for your employer brand 🌟
Audiences see through performative posts. Research shows that employee generated content can achieve as much as double the engagement as corporate content. And with women holding only 32% of senior management roles globally (Grant Thornton, 2023), showcasing your female leaders and their journeys is more just good PR – profiling them proves that you’re a company that promotes and gives voice to women.
5 ideas for videos that you can create without a lot of planning
So - you’re with us and you know how important it is. But you haven’t managed to plan anything yet? Here are 5 quick and easy ideas that you can create without a big production – just pick the topic, point your phone and press record…
1. Woman and tech 2025 focus 🤖
There’s so much to talk about when it comes to tech, and women can lead the way. Spotlight women leading your digital transformation, AI implementation and working with emerging tech. Show how they’re ensuring inclusive innovation and creating opportunities for others. Share practical advice for staying ahead of industry changes.
2. The real lives of leaders 🚀
Senior women (at any level) sharing genuine career insights. Think quick, candid clips about navigating career progression, building influence, and driving meaningful change from within. Focus on specific strategies that worked. And don’t hold back! Employee Generated Content is best when it’s unvarnished and authentic, especially for International Women’s Day.
3. Money talks 🤝
Could one of your recruiters, managers or finance team do a value add for your audiences with some top tips about the sometimes tricky topic of money? Practical conversations about career growth and compensation could give practical outcomes for women starting out. Feature women discussing concrete wins: successful project pitches, promotion strategies, negotiation techniques – and even managers sharing transparent criteria for advancement.
4. Achieving the right balance ❤️
It’s still true that a more flexible workplace is a more female-friendly workplace. Share your practical solutions for workplace equality, and talk about what this looks like in your company culture. Share how teams are implementing flexible work, shared parental leave, or meeting-free days. And if you can, add in some metrics showing business benefits of working this way.
5. How to be disruptive ✊
Changing the status quo means pushing for real change. Do some casual interviews with colleagues sharing how women are innovating and leading change while building allies. You could do some quick videos highlighting successful initiatives that perhaps your ERGs have supported, from mentoring programs to policy changes. Who are your best changemakers?
Get your social media basics right and #AccelerateAction 🚀
Once you’ve got your EGC vids, joining in with this year’s theme, #AccelerateAction is a good way to get your content amplified. Here’s how:
- Use both of this year’s official hashtags, #IWD2025 and #AccelerateAction
- Post between 10am-2pm when social engagement peaks
- Encourage colleagues to reshare with personal reflections
- Keep it real - viewers trust unpolished, authentic content over highly produced videos
- Cross-post across platforms: film once and make the content work hard for you
- Team up with employee resource groups to ensure diverse perspectives
- If all else fails… just ask people to strike the official #AccelerateAction pose (below) and there’s your content!
Image source: https://www.internationalwomensday.com
Remember: Great employee generated content can often come from unexpected voices in your organisation – you don’t need to focus only on your most ‘polished’ (and probably busiest) leaders. Give your content the grassroots feel by keeping it simple and casting a wide net to see what surprise stories you find - you can always make it great in the edit!
See you online for this year’s IWD #AccelerateAction campaign 🎬
