Employee Generated Content calendar 2025
8 mins
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Resources > Blog > Employer Branding
With under a month to go until International Women’s Day, the time can sneak up quickly. If you’re wondering how you’ll have your IWD content ready in time, here’s some quick inspo for harnessing user-generated video content that will strengthen your employer brand while helping you show up for the campaign. 💪
Audiences see through performative posts. Research shows that employee generated content can achieve as much as double the engagement as corporate content. And with women holding only 32% of senior management roles globally (Grant Thornton, 2023), showcasing your female leaders and their journeys is more just good PR – profiling them proves that you’re a company that promotes and gives voice to women.
So - you’re with us and you know how important it is. But you haven’t managed to plan anything yet? Here are 5 quick and easy ideas that you can create without a big production – just pick the topic, point your phone and press record…
There’s so much to talk about when it comes to tech, and women can lead the way. Spotlight women leading your digital transformation, AI implementation and working with emerging tech. Show how they’re ensuring inclusive innovation and creating opportunities for others. Share practical advice for staying ahead of industry changes.
Senior women (at any level) sharing genuine career insights. Think quick, candid clips about navigating career progression, building influence, and driving meaningful change from within. Focus on specific strategies that worked. And don’t hold back! Employee Generated Content is best when it’s unvarnished and authentic, especially for International Women’s Day.
Could one of your recruiters, managers or finance team do a value add for your audiences with some top tips about the sometimes tricky topic of money? Practical conversations about career growth and compensation could give practical outcomes for women starting out. Feature women discussing concrete wins: successful project pitches, promotion strategies, negotiation techniques – and even managers sharing transparent criteria for advancement.
It’s still true that a more flexible workplace is a more female-friendly workplace. Share your practical solutions for workplace equality, and talk about what this looks like in your company culture. Share how teams are implementing flexible work, shared parental leave, or meeting-free days. And if you can, add in some metrics showing business benefits of working this way.
Changing the status quo means pushing for real change. Do some casual interviews with colleagues sharing how women are innovating and leading change while building allies. You could do some quick videos highlighting successful initiatives that perhaps your ERGs have supported, from mentoring programs to policy changes. Who are your best changemakers?
Once you’ve got your EGC vids, joining in with this year’s theme, #AccelerateAction is a good way to get your content amplified. Here’s how:
Image source: https://www.internationalwomensday.com
Remember: Great employee generated content can often come from unexpected voices in your organisation – you don’t need to focus only on your most ‘polished’ (and probably busiest) leaders. Give your content the grassroots feel by keeping it simple and casting a wide net to see what surprise stories you find - you can always make it great in the edit!
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