How to create a positive digital employee experience

In today’s digital age, businesses need to focus on creating a positive digital employee experience (DEX) to engage, retain and attract top talent. DEX is a measure of how well employees interact with digital workplace tools to achieve their goals, and it encompasses all stages of the employee journey.

In this blog post, we will discuss what DEX is, its benefits, and how to create a strong DEX strategy, with examples of how Seenit’s video crowdsourcing platform can help.

What is digital employee experience?

Digital employee experience or DEX, is the way employees interact with technology in the workplace. It includes the hardware and software tools employees use to perform their work-related tasks. DEX covers a wide range of interactions, from onboarding and training to day-to-day activities and offboarding. To create a positive DEX, companies need to focus on creating a digital environment that is user-friendly, easy to navigate, and supports employees in achieving their goals.

Digital employee experience examples

Several key areas are involved in DEX, including IT support, talent management, and employee collaboration. Let’s examine some common situations where DEX is important.

Employee onboarding

Employee onboarding is a critical process that should not be overlooked. Providing positive DEX from their first day helps to create an open and welcoming atmosphere as soon as they enter the door. For a more seamless and engaging experience, businesses have started leveraging video technologies to personalise the onboarding process.

This type of multimedia format can easily bridge communication gaps by allowing managers to explain processes or introduce an employee to their team in a visual and interactive way. This allows employees to learn essential skill sets and start contributing right away quickly. Seenit’s Digital Onboarding solution provides a simple and effective way to achieve this, allowing businesses to record and share interactive multimedia content easily.

Internal communications

Internal communication plays a vital role in developing effective DEX. Through instant messaging, project collaboration tools, and more, employees can easily find the information they need to do their jobs and communicate with one another.

Company-wide communications are especially important for DEX, as they provide everyone in the organisation with a clear picture of what is happening while also creating new opportunities for engaged conversations between employees, managers, and executives. When internal communication technology is used effectively, every employee, regardless of seniority, can access key updates that help drive greater workplace efficiency and collaboration.

Seenit’s User-Generated Video Communication solution allows companies to leverage video content from their team, engaging and informing employees across the organisation. This provides everyone with a clear understanding of what’s happening and encourages engagement for an effective internal communication strategy.

What is the importance of digital employee experience management?

The digital employee experience is becoming increasingly important for any organisation looking to engage employees in their day-to-day work life actively. This is demonstrated by a study highlighting that 45% of employees categorised DEX as very or extremely important – up from 39% in 2019 and 42% in 2020. This increase has been partly driven by the huge impact of the pandemic, which forced organisations to transition to a more digital approach for communicating with their employees.

With this in mind, it’s clear that implementing a strong DEX management system is highly beneficial for creating a cohesive and productive workplace environment. By properly utilising DEX, organisations can shape how their workers interact with each other in both physical and remote workplaces, as well as how they achieve company goals and values. This can lead to improved employee satisfaction, motivation, and engagement, which are all essential components of any successful business.

Keep reading as we explore the key benefits of digital employee experience management in greater detail.

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DEX management benefits

Here are some of the key benefits of effective DEX management.

Improved employee engagement

DEX management provides employees with a more engaging and interactive way to participate in company activities, discuss ideas and collaborate on projects. This can lead to higher levels of engagement among workers, which is essential for any organisation looking to create a productive workplace culture. Read our top 5 employee engagement models to learn more.

Increased productivity

By providing employees with the tools they need to communicate efficiently and access relevant information quickly, DEX management can lead to greater productivity in the workplace. For example, instant messaging and video content can be used to get updates about current projects quickly, give clear instructions on tasks and ensure that employees have the resources they need to do their best work. This can make the work process more efficient and help speed up the completion of projects.

Enhanced collaboration

DEX management also encourages greater collaboration between team members, as it facilitates better communication and a more unified approach to working. This can mean faster problem-solving, improved knowledge sharing, and higher output from each individual involved in a project.

Improved well-being

Digital employee experience management can help promote healthier working habits and increased well-being among employees. This is because it provides everyone with the necessary tools to feel supported and properly connected to their peers, allowing for greater job satisfaction and better mental health.

Reduced employee turnover

All of the above benefits can lead to improved job satisfaction, which in turn can lead to increased loyalty and a reduction in employee turnover. This can help organisations save time and money on recruiting new employees and can also foster a more cohesive workplace culture.

Enhanced customer experience

With the support of digital employee experience management, customer service teams can work more efficiently and be better equipped to provide the best levels of service. This can directly affect customer satisfaction and loyalty, which is essential for any business looking to stay ahead of the competition.

How to create a strong digital employee experience strategy

Creating a strong DEX strategy requires a focus on personalisation, accessibility, user experience, and training and support. Here are some best practice tips to keep in mind when you build an employee experience strategy.

3 key tips for creating a strong DEX strategy

1. Personalise your DEX

Recognise that employees have different needs and preferences, and tailor digital tools and experiences to suit them. For example, allow employees to choose their preferred communication channels and set up support systems based on individual preferences. You could also offer customised learning experiences, such as tailored modules for new starters or videos of company processes.

2. Improve accessibility and user experience

Focus on making digital tools easy to use, accessible, and intuitive for all employees. This could include ensuring that the tools are compatible with different devices, optimising response times, and providing clear instructions.

3. Improve training and support

Provide ongoing training and support to employees to help them use digital tools effectively. You could also offer resources like help documents, video tutorials, and FAQs. This will ensure that employees have the necessary support to make the most out of their interactions with digital tools.

Summary

Digital employee experience or DEX management is an essential tool for organisations that want to create a successful workplace culture – and the good news is that implementing your DEX strategy doesn’t have to be complicated.

Seenit’s Video Crowdsourcing software can help you improve your DEX by providing innovative solutions for employee onboarding, internal communications, and video marketing. With a focus on personalisation, accessibility, user experience, and training and support, our platform helps to support a connected workplace culture with minimal effort. Take the first step towards creating a successful DEX strategy with Seenit today.