Webinar

The Content Marketing Association • User-Generated Video Masterclass

This masterclass will explore outstanding examples of UGV content being produced today and share how everyone can engage their fans as storytellers and ambassadors in content marketing campaigns.

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The Content Marketing Association • User-Generated Video Masterclass

Speakers 🎙

Brendan Feer photo

Brendan Feer

Customer Experience Manager at Seenit

Brendan has been working with Seenit customers for over three years, helping them create engaging video with their communities. Brendan's current focus is enriching the Seenit customer experience through digital communications, with an emphasis on training and education.

Emily Forbes photo

Emily Forbes

CEO and Founder at Seenit

I founded Seenit with a mission to create a more open, human & inclusive world through the power of collaborative storytelling. We enable organisations around the world, such as Amazon & ING, to co-create video with their own employees amplifying the voices of those most knowledgeable & passionate.

About this webinar 🎉

The toughest job in marketing has never been tougher.

Content marketers at startups and challenger brands were time-poor, cash-constrained and struggling to engage audiences online even before COVID-19. 

Now crowded digital channels are even busier, consumers more sceptical, and brands forced to become more creative and agile to keep up with the relentless pace of change.

User-generated video (UGV), films co-created by fans about the brands they love, provide one of the biggest opportunities for organisations to stand out from the crowd. Research shows this format is more trusted, considered more authentic, and delivers higher levels of engagement than other forms of content. 

We are hosting an exclusive User-Generated Video Masterclass for the Content Marketing Association members at 14:30 on Wednesday 8th July with Emily Forbes and Brendan Freer of Seenit. 

Emily, Brendan and their colleagues at Seenit help organisations like the BBC, Amazon, Channel 4, Vodafone, Spotify and Coca-Cola co-create content with employees and customers. 

This masterclass will explore outstanding examples of UGV content being produced today and share how everyone can engage their fans as storytellers and ambassadors in content marketing campaigns.

 

Sign up to watch the on-demand webinar 👉