To showcase the work that the operations team had put in to making the distilleries across the Chivas Brothers brand accessible and workable coming out of lockdown.
The video promotes an employee-led initiative which helps employer brand and also shows how Chivas Brothers are able to keep delivering their product as an FMCG company affected by the pandemic.
This should be a clear, easy-to-understand summary of the Story.
Story title -
Safe Systems - Operations Video
What’s more authentic than a video message to contributors explaining what they need to do? This is the time to really hammer home what the purpose of the Story is, and get the contributors excited to be a part of it.
Story video -
Video introductions allow for a more personal touch to a Story, and puts contributors at ease. Lead by example and explain how they should participate!
Contributors are more likely to take part in a Story if the introduction is simple, with a clear instruction as to what they need to do, and how the footage is going to be used.
Story introduction -
Operations providing a tour of the new measures in place at sites, reassuring tone around of SSOW (particularly for those who might be returning to work), sharing the 'new' news of what is happening at sites and what is to come.
The story creator used a guided approach without being too prescriptive:
- Each contributor was given a few bullet points in the shot list under their own name to ensure that they mentioned the key measures in place.
Check out the final piece below. 👇
The video was well received and got over 3000 views on LinkedIn. Plus, Dylan Hyslop was an unexpected revelation on camera.