Reputation

The reputation stage follows awareness, where potential employees become familiar with your organisation and form opinions about it. This stage is crucial for influencing candidates' decisions to pursue opportunities with you, building on your awareness efforts.

Culture-led content is key here, highlighting various perspectives and specialisms within your business. This stage aims to shape candidates' perceptions and position your organisation as an attractive workplace. A positive reputation can attract top talent and improve employee retention.

Checklist

What you should have in place at this stage:

Strong connections with your ERGs
A consistent social media posting schedule
Content that features a broad section of your workforce

Channels you should be using:

Company LinkedIn
Employee’s LinkedIn
Careers pages
Instagram, TikTok, YouTube

Reputation

Checklist

Projects you could run

Company mythbusting

Nominate your values champion/s

B-Roll: in the office

B-Roll: socialising

B-Roll: solo working

B-Roll: team meetings

B-Roll: commute/journey

Meet the product team

Post-event wrap video

Which value best represents you?

World environment day

Team awards or recognition

Celebrating lunar new year

The "of course we're..." trend

World youth skills day

International women's day - tiktok style

Employee spotlight

A day in the life

Pride

Breast cancer awareness

Black history month

Mental health awareness week

Earth day

Leadership Q&A

Feature my project