Company mythbusting
Single Contributor
Multi Contributor
Driving strategy
Consideration
In the consideration stage, candidates actively evaluate your organisation as a potential employer, assessing alignment with their career goals, values, and aspirations. Having already moved through the awareness and reputation stages, they now scrutinise your EVP.
Highlight your values, work style, and team dynamics through video content. This stage is crucial for showcasing your strengths as an employer and convincing candidates that your organisation is the right choice.
Checklist
What you should have in place at this stage:
- Authentic stories that reflect your culture and values
- Realistic content about working at your company, allowing candidates to evaluate their fit and opt out if necessary
- A broad selection of content featuring a diverse group of contributors
Channels you should be using:
Projects you could run
B-Roll: in the office
Stock
Softer engagement
B-Roll: socialising
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Softer engagement
B-Roll: solo working
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Softer engagement
B-Roll: team meetings
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Softer engagement
B-Roll: commute/journey
Stock
Softer engagement
Meet the engineering team
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Driving strategy
Meet the marketing team
Multi Contributor
Driving strategy
Meet the product team
Multi Contributor
Driving strategy
Meet the sales team
Multi Contributor
Driving strategy
Post-event wrap video
Multi Contributor
Softer engagement
'Things that just make sense' trend
Single Contributor
Softer engagement
Your recruitment process explained
Multi Contributor
Driving strategy
Meet the grads
Multi Contributor
Single Contributor
Driving strategy
Pre-event hype video
Multi Contributor
Driving strategy
Attracting the right talent for your roles
Multi Contributor
Single Contributor
Driving strategy
Client/candidate follow up video
Single Contributor
Driving strategy
POV trend - day in the life
Single Contributor
Multi Contributor
Driving strategy
Office tours
Multi Contributor
Driving strategy
World youth skills day
Multi Contributor
Softer engagement
Interview tips
Single Contributor
Driving strategy
National Pet Day
Multi Contributor
Softer engagement
International day of happiness
Multi Contributor
Softer engagement
We're hiring
Multi Contributor
Single Contributor
Driving strategy
Earth day
Multi Contributor
Softer engagement