B-Roll: in the office
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Softer engagement
Awareness
Whether recruiting or attracting attention to your brand, this stage is crucial. Prospective employees may encounter your organization through job postings, social media, career fairs, etc., so it's important to have a broad content spread across these channels. Target your content to where your audience is online.
The awareness stage aims to create a positive brand impression, generate interest among potential candidates, and encourage them to consider applying. Include referrals and alumni to boost word-of-mouth and online buzz, especially with a strong social media strategy.
Checklist
What you should have in place at this stage:
- Regularly posting employee-led content on socials
- Employee stories on your career site
- Encourage employee advocacy, including posting on their own social media.
- Create content featuring a broad sample of your workforce
Channels you should be using:
Projects you could run
B-Roll: socialising
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Softer engagement
B-Roll: solo working
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Softer engagement
B-Roll: team meetings
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Softer engagement
B-Roll: commute/journey
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Softer engagement
Meet the marketing team
Multi Contributor
Driving strategy
Meet the product team
Multi Contributor
Driving strategy
Post-event wrap video
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Softer engagement
'Things that just make sense' trend
Single Contributor
Softer engagement
Meet the grads
Multi Contributor
Single Contributor
Driving strategy
Quick fire questions
Multi Contributor
Softer engagement
World environment day
Multi Contributor
Softer engagement
Attracting the right talent for your roles
Multi Contributor
Single Contributor
Driving strategy
POV trend - day in the life
Single Contributor
Multi Contributor
Driving strategy
International women's day - hero video
Multi Contributor
Softer engagement
Office tours
Multi Contributor
Driving strategy
Celebrating lunar new year
Multi Contributor
Softer engagement
Interns share their experiences
Multi Contributor
Driving strategy
National Pet Day
Multi Contributor
Softer engagement
Customer testimonials
Multi Contributor
Driving strategy
We're hiring
Multi Contributor
Single Contributor
Driving strategy
Pride
Multi Contributor
Softer engagement
Breast cancer awareness
Multi Contributor
Softer engagement
Black history month
Multi Contributor
Softer engagement
National inclusion week
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Softer engagement
Mental health awareness week
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Softer engagement
Earth day
Multi Contributor
Softer engagement