Company mythbusting
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Driving strategy
Advocacy
At this stage, the focus is on empowering employees to become advocates for your organisation. Leveraging their positive experiences can enhance your brand, attract talent, and drive growth.
Advocates promote your organisation's reputation and build a strong culture. Involving employees in communications and encouraging them to post on personal channels boosts engagement and reach.
Checklist
What you should have in place at this stage:
- Strong connections with your ERGs
- Encourage employee advocacy, including posting on their own social media.
- Create content featuring a broad sample of your workforce
- Posting regular employee led content to socials
Channels you should be using:
Projects you could run
B-Roll: in the office
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Softer engagement
B-Roll: socialising
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B-Roll: solo working
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B-Roll: team meetings
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B-Roll: commute/journey
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Softer engagement
Meet the marketing team
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Driving strategy
Meet the product team
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Driving strategy
My MVP of the week
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Softer engagement
Meet the sales team
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Post-event wrap video
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Softer engagement
Which value best represents you?
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POV trend - day in the life
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Celebrating lunar new year
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Interns share their experiences
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The "of course we're..." trend
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International women's day - tiktok style
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International day of happiness
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Pride
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Breast cancer awareness
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National inclusion week
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An introduction to video and Seenit
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24 hours at...
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5 Fundamentals of filming on your smartphone
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Driving strategy