BT Sport aim to bring fans to the heart of sport and inject something fun, innovative, and different to the more traditional sports broadcasting in turn creating a strong community who are highly engaged. Football fans are recruited and invited to join the Seenit Fan Pundit community where they were asked questions about the match, players and their expectations of the coming week.

BT Sport curate the content to showcase the biggest reactions of the day as well as questions incorporated into the live studio pundit broadcast, resulting in a show that is centred around the most passionate people of the sport- the fans themselves.

Distributed via broadcast, social platforms and the BT Sport website, the content from the fan pundits has now become an integral part of the show. Bringing fans to the forefront has blown away the days of traditional, neutral punditry and invigorated the broadcast with the passionate highs and lows of real people who just love sport.

Over the last year the BT Sport Seenit community has grown from 20 to 236 and continues to grow organically with no other incentive than to have their voice heard.

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