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Blog / Bring your culture to life through employee-led video

Bring your culture to life through employee-led video

February 10, 2020

We’ve got some tips to help boost job applications and attract top talent

Why is it becoming harder to attract and retain the right talent? 🧐

Well, 88% of millennials care about culture as a deciding factor in choosing a job. How are you showing what it’s really like to work at your company?

64% of professionals change their role every few years. Are you creating authentic recruitment content that meets the candidates expectations, including your company culture?

People are 3x more likely to trust employees than CEOs/leadership. Today trust is as scarce as attention, how does your recruitment content stand out?

The fact is, it’s video that can really bring out the human connection your audience craves.

The results can be staggering. Did you know that job posts get up to 35% more applications if accompanied by a recruiting video? It is proven that viewers retain 95% of a message they watch on video, compared to 10% when reading.

However, creating video might seem scary, time-consuming, and costly. But, there’s ways to work around these. Why not use resources already at hand, your people? Transform your employees into your own mobile film crew.

How? 🙋‍♀️

Get inspired by companies like EY, HSBC, and Amazon on how they bring their culture to life through employee-led video to attract the right talent globally.

EY Choices: Graduate recruitment

EY wanted to humanise their recruitment process and bring the apprentice role to life as part of their annual recruitment campaign by giving apprentices the freedom to tell their story of what it is like to work at EY from their perspective.

  • Filmed by EY’s youngest employees in various roles and career stages across the business.
  • Video used as part of the national recruitment campaign alongside the application process.
  • Over 280k views on Youtube

HSBC: Through the eyes of our people

To show that HSBC are much more than just a bank and to humanise their corporate brand they amplified their employee’s voice, all in the wake of the financial crisis.

  • Filmed by HSBC employees across the globe, local offices and different roles were all highlighted through “a day in the life” video.
  • First videos HSBC created that had both strong internal engagement and external success.
  • Over 100k views on HSBC Now Share.

Amazon Vendor Services: Meet the E-commerce team

Amazon is using employee-led video to introduce their EMEA teams on their careers pages.

EY: Video JD

EY is using employee-generated video job descriptions to bring their open roles to life target and attract a younger generation to their Tax graduate program. Watch what EY’s graduate programme is like through the eyes of their people.

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