If you aren’t familiar with Mailchimp already, then perk those ears up because these guys have a sense of humor.
The newly released ‘MailShrimp’, ‘KaleLimp’, and ‘JailBlimp’ highlight the playful nature of the email campaign manager, Mailchimp, whose product is wonderfully riddled with nuggets of humor and cheeky graphics.
All three shorts were produced by Riff Raff Films and directed by The Sacred Egg and are tied to a larger campaign for MailChimp, which will roll out over the next few weeks. Droga5 handled creative for the campaign, titled “Did You Mean…?”
The ads are fun, childlike, and teetering on the edge of eerie. If you watch the films in succession, they almost increase in eccentricity. The color palette and whimsical music hints at the style of twee-master Wes Anderson, but ultimately the ads stand out for their daring peculiarity. Despite the brevity of these ‘films’, you are left feeling oddly satisfied.
Mailchimp, if people couldn’t remember your name before they certainly will now.
Take a look at the accompanying posters: