Visionary director Wes Anderson always has the uncanny ability of combining twee charm and sharp sophistication and with his latest short film for H&M, Come Together, his unique aesthetic hits the nail once again.
This isn’t the first time that Wes Anderson has collaborated with a fashion house. Marc Jacobs, who at the time was the Creative Director at Louis Vuitton, designed period luggage for The Darjeeling Limited (2007). Anderson has also partnered with Prada both in 2013, with the eight-minute short, Castello Cavalcanti, and the following year with the costume designs for The Grand Budapest Hotel.
What I really love about the film is how it isn’t overtly an advertisement despite it’s interactive call-to-action buttons that allow you to ‘explore the film’ and ‘view the collection’ being advertised. In fact, the interactivity gives a personal element to the film.
Ultimately, though, it is the ending that really struck a chord for me (that, and the silky smooth voice of Adrien Brody) where in the face of harsh, uncontrolled circumstances, these strangers manage to come together and bring a little holiday cheer.
“This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug,” said Brody. Indeed, Adrien, indeed.