The National Lottery’s
Campaign reported on how the National Lottery’s #IAmTeamGB campaign knocked it out of the park. Partnering with Seenit, EchoMany, and Waste, they delivered authentic, personal videos that led to almost doubled brand awareness and more Twitter engagement than any other Team GB sponsor. The athletes’ personalised thank you videos were notably successful, earning more than eight million views on Twitter.
Adam Chataway, marketing manager for the National Lottery, stated, “The ‘I am Team GB’ campaign exceeded all expectations, with record-breaking reach and engagement levels, ensuring that National Lottery players were rightly placed front and centre of the national conversation around the phenomenal achievements of our athletes.”