Emily Forbes, founder of Seenit, first discovered the potential of collaborative storytelling in South Africa whilst making a film about rhino conservation protesters. During the protest, she noticed how everyone, not just the professionals, was capturing what was happening around them on their phones. This raw authenticity inspired Emily to incorporate these wider views into her film.
Initially, Emily manually collected video clips from these protesters, but quickly realised that it would be far more efficient if people could upload their videos instantly to a central online platform for her to view and edit.
With that, Seenit was born: a video collaboration tool that enables companies to produce high impact video at scale by engaging their own communities of employees, customers and fans around the world.