Bringing together
25
markets globally
By engaging their global workforce to be part of their corporate storytelling.
"Creating videos the Seenit-way actually enables integrity, it gives our people a voice"
Laura Turkington, Global Innovation Senior Manager at Vodafone
Meet
Vodafone is a multinational telecommunications company.
Seenit was originally purchased by the Innovation team and, over time, expanded into the EB team. Before Vodafone adopted Seenit, they were only able to film people in a single office. Now, they can use it globally across all markets, creating a stronger sense of inclusion and diversity.
Challenge 1: Create a more authentic employer brand
People tend to focus on the Vodafone logo—the speech mark or the color red—but often forget that 130,000 people are the company.
Challenge 2: Engaging a global workforce
Vodafone had no central framework to film and collect content on a global scale
Challenge 3: Produce video cost-effectively & at scale
Vodafone wanted to create video content more regularly without huge production expenses
Impact across 5 years
"As Vodafone becomes a more purpose led organisation, Seenit presents a huge opportunity for us to bring that to life, both for our employees and with the outside world”
25+
Global markets
350+
Contributors
700+
Online Edits
3000+
Uploads
200
Campaigns Run
We are Vodafone Engineering
Just one of hundreds of videos Vodafone have created on Seenit
550+
Likes
50
Reposts
20
Comments
15+ Countries
Content collected
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